Shopper Marketing Tips Every Business Should Be Doing

adapted from a recent workshop led by Whitney Burgess, VP of Marketing Strategy, and Andrew Levenson, Director of Growth Marketing

When you're thinking about how to promote and sell your products or services online, you'll want to pay special attention to your complete buying experience. In the world of borderless retail, you could be losing sales simply because of a poor checkout flow. Below are some quick tips for each step adapted from a recent training session led by our e-commerce marketing strategy team.

For these tips, we're looking specifically at these four steps of the buying process: find item, add to cart, checkout, and complete order. Let's dive in!