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17 min read
6/17/2022 9:14:11 PM
GA4: Why Your Web Analytics World Is About To Get Rocked And What You Can Do About It
Automate your marketing and grow your business today
17 min read
6/17/2022 9:14:11 PM
In the world of modern advertising, the consumer is king. Gone are the days of one-size-fits-all marketing. Instead, businesses are able to tailor their messages and products to individual consumers based on data collected about them. This allows for a more seamless and customized experience for the customer, who is more likely to respond positively to ads that feel relevant and specific to them.
At Team SI, we can help you along every step of the dynamic advertising process. From collecting and storing data to producing personalized creative messaging to delivering ads to your target audience, we'll help you get the most return on your ad spend through this innovative method.
Thanks to advances in technology, it is now easier than ever for businesses to collect data about their customers. This information can be used to create dynamic profiles of each individual, which can then be used to personalize ads and other marketing materials.
By using data collected from customers' interactions with websites, social media platforms, and other online channels, businesses can get a detailed understanding of what each customer wants and needs. In this way, dynamic advertising creates a more personalized experience for the customer and increases the chances that they will respond favorably to the ad.
With more than 60,000 available data segments, our Doppio® programmatic advertising platform is the perfect partner for dynamic video advertising. Whether you want to retarget customers, create a lookalike audience or curate video content that matches your marketing goals, our Doppio® platform will ensure you can put a personalized video message in front of the right person at the right time.
Dynamic retargeting is one of the most potent advertising methods. Once a customer has entered your business' marketing funnel, website analytics allow us to send them personalized ads to push them further towards conversion. Doppio®'s programmatic buying platform ensures we make the most of your advertising dollars as we do it.
Through dynamic keyword insertion and other personalized features, Google Ads allows us to customize your message for each individual customer. No matter what you're selling, we can make sure your Google ad is seen by the people who are most likely to buy from you.
Meta (Facebook + Instagram) is one of the most powerful advertising platforms. With a wealth of consumer information and preferences, we can create multiple versions of the same ad and deliver personalized variations on Meta platforms that speak to each audience segment.
We’ve built long-term relationships with most of our clients, but many started off with a specific need. There are many different arrangements to help our clients and we’d love to discuss options with you.
When working with our strategists, some audits can reveal opportunities for team training or strategic planning workshops. We love helping businesses scale their talent through education.
We also have speakers available for conferences that cover a wide range of marketing topics.
