Drowning in data, but starving for insights?

Deciphering Google's "Helpful Content" Update

Google Again Delays 3rd-Party Cookie Depreciation

Google has announced that it is yet again delaying the depreciation of third-party cookies on its Chrome browser. Third-party cookies will remain on the software until the "second half of 2024" at the earliest.

Shopper Marketing Tips Every Business Should Be Doing

GA4: Why Your Web Analytics World Is About To Get Rocked And What You Can Do About It

GA4 changes the world of web analytics. We share what is changing and what you should do about it.

What does the GA4 Data Retention Policy really mean?

If you’ve been confused about the data retention policy in Google Analytics 4 (GA4), you’re not alone. I took some time to dig through Google’s confusing support documentation to outline the real-world implications to help you figure out what needs to be done.

Universal Analytics and Google Analytics 4 Compared

Google will sunset Universal Analytics on July 1, 2023 in favor of Google Analytics 4. What are the differences between the two platforms?

Google Sets Deadline for GA4 Transition

Google recently announced July 1, 2023 as the data on which Universal Analytics (otherwise known at GA3) will cease operations. This will give website owners and marketers 15 months to transition to Google Analytic 4 (GA4). We've put together a few solutions to minimize impact on your marketing reporting during this time of transition.

Data Privacy Day: 4 Steps for Success

Data privacy is now much more than a buzzword. It’s a requirement for every marketing leader and business owner. Here are four steps to make data privacy a reality in your organization.

Launch of SI EQ, LLC

Team SI announces the introduction of a new ag-marketing company, SI EQ, a TraDigital™, data-driven marketing firm focused on the agriculture community. Originating out of Team SI, the experts at SI EQ have worked with agriculture equipment dealers for nearly a decade and are well-known as result-oriented marketers in the ag industry.

Ask the Expert: Facebook, Instagram and WhatsApp Down – What This Means for You

On Monday, October 4th around 10:30 AM CT, Facebook-owned platforms – including Instagram, Messenger and WhatsApp – were reported as experiencing outages according to Down Detector. Facebook confirmed the outages soon afterward.

Google Announces Delays In Major Update to Search Algorithm

John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance.

Ask the Experts: Google Core Web Vitals Frequently Asked Questions

The TraDigital™ Experts at MHP/Team SI discuss Google Core Web Vitals, answer your FAQs, and talk about how we are testing our clients’ sites.

Google Delays Deprecation of 3rd Party Cookies

Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing third-party cookie tracking.

Ask the Experts: Android Will Eliminate Cross-Device Tracking in 2022

Andrew Levenson, director of growth at MHP/Team SI discusses that latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s privacy measures and will be changing how they handle the unique device identifier that allows markets to track users between apps.

MHP/Team SI Named on 2021 Inc. 5,000 List for Fifth Time with 3-Year Revenue Growth of 186%

For the fifth time since 2015, Inc. Magazine announces that MHP/Team SI, a full-service, data-driven marketing agency based in Little Rock, Arkansas, has been ranked in its 2021 list of 5,000 fastest-growing companies across the nation. The agency was listed as number 2,285 in this prestigious ranking of the nation’s fastest-growing private companies.

July 2019 Performance Report

Here at Team SI, we’re all about implementing data-backed strategies to drive results for our clients. We care about our clients’ successes and like to show off the results of their campaigns.

Team SI Named One Of The Best Entrepreneurial Companies In America By Entrepreneur Magazine

Arkansas-based company, Team SI, was recently recognized as one of the Best Entrepreneurial Companies in America by Entrepreneur magazine’s Entrepreneur360™ ranking, a premier study delivering the most comprehensive analysis of private companies in America. Team SI, which was ranked No. 185 on this year’s list, is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth, leadership and value.

October 2020 Performance Report

Data is the currency of the internet. At MHP/Team SI, we follow data because it can tell us where your marketing campaigns are working and where we need to make changes. By practicing data-driven marketing, we’re not just trying to reach a higher number of impressions on your ads each month. Instead, we’re looking to reach the right person at the right time with the right content at the right frequency. These data-driven methods can be the difference in gaining or losing a customer.

Happy thanksgiving

So much to be thankful for - clients who believe in our company and employees who give their all despite the challenges of 2020.

Seven Quick Ways to Build Online Trust for Your Brand

More consumers are becoming wary of who they interact with and trust online. With a world of information at their fingertips, consumers are more likely to be skeptical and research your business online before working with you. This is the time, now more than ever, that you have to establish yourself as a business that can be trusted.